Communication strategy

At the heart of all media activity, a strategic plan must be adopted from which the modus operandi will be determined. Only organized work, based on a program that examined parameters as goals, target audiences, messages, relevant media, and measurement, will lead to a significant outcome. We at DM Communications guide our achievements and work according to goals and objectives. The various milestones of the program are measured by different means until the desired outcome is achieved for the customer.
Goals: As obvious as it may sound, many customers still come to us with the need to sharpen their goals. A defined goal will enable us to focus on a practical action plan and separate the main from the minor. The goals define the target audience, the messages and more, and hence the correct definition will affect the entire communications program and its success. The first action we perform is understanding and sharpening the goals to be able to act sharply and efficiently.
Target audiences: The definition of the target audience is critical to the success of the communication program. Lack of focus on the relevant audience will lead to media reports, which can not influence the target audience, and messages that will not be perceived as appropriate at best or will be harmful at worst. Defining the target audience, either narrow or wide, leads to the creation of a correct set of messages, the identification of relevant media tools, and an idea of the impact the PR plan will have.
Messages: Messages are formulated to focus the media discourse in the desired direction, with consistency. Exposure in a media outlet does not guarantee the interests of the organization that initiated it are expressed. The media have their own goals, and it is clear that without these preset messages, only the media goals will be expressed. The messages that are important to our customers are based on the needs of the target audience and the objectives of the program, which are controlled by us and are integrated into every media activity in which we are involved.
Segmentation of communication tools: The media in which we operate are selected according to the type of audience we wish to reach. Characterizing appropriate communication tools is critical because specific viewers require specific communication tools. Failure to advertise in the right media will result in less exposure. We characterize the relevant press for every client, build the message to be a bridge between the needs of the customer and the needs of the media, and create content relevant to the said media to express our interests.