We build tactical plans for your communication strategy by considering your company’s overall goal, target audience, message and more. We use tactical measures and the relevant media to help build an effective relationship with your market. At Enlightened PR, our strategies are guided according to your business goals and objectives. We set various milestones which are measured indefinitely until the desired outcome is achieved.
Reaching your Goal
At Enlightened PR, we sharpen the goals of various kinds of customers. Our clients give us a defined goal which enables us to focus on a practical action plan. These goals define the target audience, the message and other aspects which have an overall impact on the success of the communication strategy. One of the first steps we take is attempting to understand and sharpen your goals. This way we can act efficiently.
Identifying your target audience is critical to the success of your communication plan. When you lack focus on your market, it can lead to negative responses in the media, which can have an impact on your reputation. Correctly defining your target audience will help us identify the exact media tools to use, establish the right message for your brand and predict how well the PR plan will work.
Enlightened PR creates the right message for the media according to your business goals. Not all media guarantee that your precise message will be communicated. Some outlets have their own motives, so it is important that we expose it correctly. Your message will be communicated to the target audience and we will ensure to cover every objective stated in the strategy.
Segmentation of Communication Tools
The media we use to transmit your message is based on the type of audience you want to reach. Failure in using the right media will result in less exposure, therefore we are careful in choosing the appropriate communication tools. We pick the appropriate press for every client and build a message that suits both the customer and the media.