Keyword Research

Keyword research is one of the core points of an SEO campaign. The goal is to identify words and phrases that are highly popular among the target audience when using a search engine. Keyword research allows us to understand the magnitude of demand for particular keywords, and thus the size of competition for those terms in organic search results.
Keyword research also allows the understanding of popularity of one phrase or another, as well as understanding the diverse ways in which people use language to explore an idea or subject.
Beyond the fact that popular keyword research is an anchor in the optimization process, it is a central component in marketing and content building as a whole. From the inquiry, it is possible to understand the directions in which the target audience moves, their way of thinking, what bothers them, what their needs are and more. Accordingly, different marketing tactics can be built.