Pixels are tools designed for an Internet traffic segment. They are based on measuring the traffic behavior within and outside a digital property. A pixel located in a digital asset accumulates information about the Internet traffic to which it is exposed. The data stored on it allows a more precise definition of the type of audience we will want to return with a remarketing campaign, look-alike campaign, etc. In this way, we maximize the accuracy of the campaign, making it much more cost-effective and efficient.
Pixels are one of the many kinds of tools we use widely to define specific audiences precisely. We are highly experienced in the use of this type of advanced targeting method, enabling us optimization of conversion campaigns into extremely productive.
Also, we have access to our network of pixels deployed on various sites, allowing us to produce right traffic for specific sectors, and shorten the time ranges to make the digital campaign useful.