Who We Are
About Us
DM Communications was founded by Diana Eldaba and Maha Nagy, two industry leaders with 40+ years of experience in PR, media, and strategic communications. Together, they’ve shaped Egypt’s media landscape and partnered with global brands, governments, and changemakers to craft messages that last.
Our Mission
We believe in stories that matter. Our mission is to amplify voices that deserve to be heard, shaping narratives that inspire, influence, and endure in today’s fast-moving world. At DM Communications, we stand by our core values of integrity, creativity, and excellence. These principles guide our work and define our relationships with clients.
Our Approach
No one-size-fits-all. We listen, connect, and tailor strategies that reflect your story and secure your rightful place in the spotlight.
our services
Media Relations
Event planning & Management
Event planning & Management
We build and nurture strong relationships with journalists, editors, and media outlets to secure impactful coverage and position your brand where it matters most.
Event planning & Management
Event planning & Management
Event planning & Management
From concept to execution, we design and manage memorable events that bring your brand story to life and leave a lasting impression.
Social Media Management
Event planning & Management
Social Media Management
We create and manage dynamic social media strategies that grow your community, strengthen your voice, and drive measurable results.
Influencer Marketing
Event planning & Management
Social Media Management
By connecting your brand with trusted voices, we design influencer partnerships that expand reach, build credibility, and spark authentic conversations.
Content Development
Crisis Communications
Content Development
With decades of experience shaping iconic TV shows and media formats, we design original concepts for television, digital platforms, and branded content. From talk shows to documentaries, we craft ideas that engage, inspire, and resonate with audiences.
Content Production
Crisis Communications
Content Development
Leveraging our deep media expertise, we bring concepts to life through top quality production. From pre-production planning to filming, editing, and packaging, we deliver high-quality video and multimedia content that meets international standards.
Crisis Communications
Crisis Communications
Crisis Communications
We help you prepare for and navigate challenging moments with strategies that protect your reputation and restore trust.
Government Relations
Crisis Communications
Crisis Communications
With deep understanding and experience, we connect organizations with policymakers and stakeholders to build productive, lasting partnerships.
meet the founders
Maha Nagy
Diana El Daba
Diana El Daba
Maha Nagy brings over 20 years of experience in digital media, public relations, and content production. A recognized leader in regional and global communications, Maha’s expertise spans high-level projects with world-renowned brands, including Google, Facebook, and the Bill & Melinda Gates Foundation, as well as national initiatives like
Maha Nagy brings over 20 years of experience in digital media, public relations, and content production. A recognized leader in regional and global communications, Maha’s expertise spans high-level projects with world-renowned brands, including Google, Facebook, and the Bill & Melinda Gates Foundation, as well as national initiatives like Egypt2030 and the World Youth Forum.
Maha has played a pivotal role in shaping media strategies for major entertainment figures, including managing both the online and offline communications for Al-Bernameg with Bassem Youssef. She was instrumental in leading the show’s crisis management in difficult political times, guiding its communications strategy and supporting Bassem Youssef’s career as his publicist and manager. With a Master’s degree in Mass Communications from the American University in Cairo, Maha brings a
blend of technical expertise, creative vision, and industry leadership to every project she undertakes.
Diana El Daba
Diana El Daba
Diana El Daba
Diana Eldaba is a seasoned media and communications strategist with 20 years of experience in TV, journalism, and strategic communications. She was one of the founding team of the leading CBC TV Network of Egypt, where she worked as Deputy Chief of Channels, Channel Manager of CBC TWO, the youngest to hold this position in Egypt, and Netw
Diana Eldaba is a seasoned media and communications strategist with 20 years of experience in TV, journalism, and strategic communications. She was one of the founding team of the leading CBC TV Network of Egypt, where she worked as Deputy Chief of Channels, Channel Manager of CBC TWO, the youngest to hold this position in Egypt, and Network Director of Research and Content Development. She was also the youngest and first woman to head the Investigations section of Rosalyoussef Political Magazine where she published dozens of cover-page scoops. She headed the news and reports unit of the highest Egyptian viewed talk show of all times according to all ratings, El-Beit Beitak. Eldaba has worked as a strategic communications consultant with several USAID projects in Egypt. Through her career, Diana produced, supervised, and designed more than 100 TV shows, 400 press stories and several government strategies. She also managed and consulted the launch, relaunch, and restructure of 7 TV channels.
She holds a master’s degree in public
policy from the American University
in Cairo and a bachelor’s degree in
Mass Communication from Cairo
University.